Latina Nerds® Presents: The Third Tech + Business Workshop

Latina Nerds® Workshop

The first and largest Latina Nerds® Network of its kind; a place where Latina Nerds® meet and collaborate to share and learn the very best in tech + business.(Only in English)

Zitlalic Ley realized early on that many Latina business women are deficient in technology, marketing, and business basics. Through our intensive research, we found that there were many Latina business owners who misuse their valuable time performing critical and day-to-day tasks, which can be completed in a matter of minutes by using the proper technology.

Latina Nerds® is developing and using innovative strategies to reach out to Latina business women to empower them by using and implementing the latest technology and business solutions for their businesses. Latina Nerds® is creatively impacting the Latino community through “simple and cost-effective, yet powerful” technology and business solutions as well as workshops and one-on-one training.

November 29, 2018
VEDC North Valley Business Source Center, 13420 Van Nuys Blvd. #121, Pacoima, California, United States, 91331
Who we are

Latina Nerds® Tech + Business Workshop was founded by Zitlalic Ley to empower Latina women business owners in the latest technologies and business solutions as well as to provide business tips-and-tricks taught by leading industry experts. Latina Nerds® also wants to recognize successful and innovative Latinas who are utilizing technology to make a difference in our community.

What we do

Host Tech + Business Workshops to empower Latina Nerds® who join our workshops. The Latina Nerds® team builds the best experience as possible and keep improving. Estamos a la orden and bring the very best resources to our Latina Business women.

How we do it

By bringing together strong women who wish to empower themselves and others. We also ensure to provide in-person invitations to the Latina Nerds® Tech + Business Workshop to Latina business women or aspiring to be from the lowest-income community of the LA surrounding areas. During the workshop, every participant has the opportunity to learn the latest in tech + business while asking personal questions about their business to our speakers. They can also network and connect with other passionate Latina (and non-Latina) business owners, startups and non-profit leaders. A welcoming and exclusive environment is critical for Latina Nerds®, we have a surprise at the end of the workshop to ensure our participants leave feeling very educated in the workshop subject, with new connections, and ready to take the next step in their business.

Photo gallery

Previous Workshop Group Photos

Our Speakers

Learn from the best in the industry!

team member
Co-Owner/Chef, Vchos Food Truck
Wendy Centeno
Wendy C. Centeno is the co-owner and Chef of Vchos Food Truck, Los Angeles’ first Salvadoran food truck. Previously a food veteran in Sonsonate – her hometown in El Salvador – and in the Las Vegas culinary worlds respectively, Wendy has spent the last 7 years offering The City Of Angels her expertise in traditional Salvadoran cuisine with the occasional Californian twist. Wendy and Vchos Food Truck have received media attention, most recently from platforms such as BuzzFeed’s Pero Like, Univision Despierta America, and Zagat just to name a few. Although she trained as an Industrial Engineer at the Universidad Centroamericana – José Simeón Cañas – the lessons and memories she learned in the kitchen, passed on to her by her grandmother, mother and aunt were the inspiration that led her to pursue her food business dreams. As an ambassador of Salvadoran culture and cuisine, Wendy is very proud that Vchos Food Truck has been able to serve Salvadoran food all throughout LA and beyond.
    team member
    Principal Hardware Engineer, Oracle Corporation
    Leo Gonzales
    Principal Mechanical Engineer with extensive experience in Design, Manufacturing and World Wide Operations Engineering (US, Europe, Latin America and Asia). Experienced in diverse industries such as computer, automobile, medical and Cloud computing. Strong problem-solving abilities, excellent leadership, lead cross-functional teams, self-managed with exceptional technical and communicative skills. Specialties: Product Development, Technical Program Management, Manufacturing, Process and Operations Engineering. Technical leadership in developing and bringing-up products and process, instrumental in enabling the release of a mature quality products and supply chain. World Wide qualification of major External Manufactures; Xyratex, Mitac, Quanta, Foxconn, Flextronic, Synnex, Sanmina, Celestica, LSI, Solectron and Shieni.
      team member
      VP of Strategic Initiatives & Consumer Engagement, Nielsen
      Stacie deArmas
      Stacie M. de Armas is a subject matter expert and thought leader on the U.S. Hispanic market. She helps major brands, multicultural organizations, advocacy and community leaders and consumers – uncover trends, deconstruct the complicated and better understand and tap into the power of the U.S. Hispanic market. She has previously served as vice president of community alliances, vice president of multicultural advocacy and marketing, and director of Hispanic marketing. As a thought leader with more than 20 years of experience in diversity marketing, communications, media and consumer survey research she has been an integral part of Nielsen’s multicultural market expansion and success. In 2017, she was honored by the Imagen Foundation as one of the Most Powerful and Influential Latinas in Entertainment and in 2014 as one of LATINA Style Magazine’s top ten Latina executives. She is also an adjunct professor of Qualitative Research at California State University, Los Angeles in the College of Business & Economics. Of Cuban descent, Stacie resides in Los Angeles, CA.
        team member
        News Correspondent, Univision
        Dulce Castellanos
        Dulce Castellanos was born in Guerrero, Mexico and at the age of three traveled to the United States with her parents in search of a better life. She was raised in Garden Grove, California and graduated cum laude from California State University, Fullerton with a bachelor’s degree in Broadcast Journalism. Her career in television began in 2012 at Estrella TV as a news reporter for the local newscast, Noticias 62. She also participated in the National Newscast with Myrka Dellanos and in Cierre de Edición with Enrique Gratas. She also became the news anchor for the local newscast at noon. In 2016 she joined Univision Network as a news correspondent in Los Angeles for Noticiero Univision with Jorge Ramos and formerly María Elena Salinas. She also participates on Despierta America and Primer Impacto. Her greatest work has been covering the topic of immigration which she enjoys the most. Her goal is to share the incredible stories of immigrants in their search for the American dream. During her free time, she she surrounds herself with her family and she enjoys hiking and traveling.
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